American University of Sharjah | College of Architecture Art & Design BSc in Visual Communication 2018

Dubai National School | Al Barsha American High-School Diploma 2014

Bukhash Brothers Dubai, UAE.

Head of Branding & Design

Jun. 2021 - Present

During this role, I have acquired leadership skills in three types: creative, managerial, and operational. I try my best to provide a creative vision not just for the design team but the company itself.

As I represent the department, I am working hard to improve and establish its processes and practices. I contribute to the department’s development and ensure that it’s appropriately interpreted through the team’s work, making sure projects, tasks, and responsibilities are completed on time and to standard. I assure all solid leads are locked with a clear scope of work, budget, and timeline. I believe having big ideas and a beautiful portfolio is important, but acquiring patience and being in the right mindset is needed to run the mechanics of the department. The culture of a design team is essential to its long-term success.

I have worked directly with clients such as Balqees, Huda Kattan, Mona Kattan, Abdulla Al Tayer, Mahmood Al Khamis, Buthainah Al Shunnar, Abdulla Almoayed, Hala Kazim and many more.

The team and I have created our very own online space to share and express the creativity and stories that happen behind the screen through our own Instagram page. Check out @brandbybb!

Senior Graphic Designer

Oct. 2020 - May 2021

During this role, I acquired client-facing skills and was able to understand the client’s needs to provide the right services. I worked with collaborators on projects that included artists, designers, influencers, and celebrities.

During this time, there was a high demand for graphic design work as we started getting more opportunities to expand. Many clients were interested in branding as well and so we started to build a design department within the company.

Within the year, I onboarded junior designers and was responsible for creating the job description, shortlisting the candidates, and setting up interviews to ensure they were the right fit for Bukhash Brothers in terms of skill set and attitude.

As we onboarded branding projects, I created the price list for each design service and facilitated the contracts for the clients. I was responsible for enforcing the design methodologies and workflows for the internal processes of a branding project from A-Z. This included Brand Purpose, Brand Naming, Brand Creatives, Brand Guidelines, and Brand Implementation.

The types of branding projects I have managed are; personal brand identities, restaurants, podcasts, luxury apps, wellness, real estate, and more.

Graphic Designer

Jun. 2019 - Oct. 2020

During this role, I was creating graphic design work for Bukhash Brothers’ online and offline collaterals. This included social media content as well as internal documents and presentations. I made sure the company’s brand was showcased uniquely and consistently across all media. I then began designing more communication materials such as websites, proposals, and campaigns for external clients.

I worked on online and offline design work for CHALK (Hair Salon) and BUKA (Fashion-line), sister companies of Bukhash Brothers, I ensured the work met the brand’s aesthetic and personality.

I was part of the launch of #ABtalks, a YouTube interview show that is now one of the leading shows in the Middle East. I created the branding of the show, including all social media assets, website, merchandise, etc.

I worked with clients such as Charles & Keith, Tommy Hilfiger, Calvin Klein & Rituals, in creating their Ramadan and Eid in-store campaigns, this included Window Design, and Package Design.

Apple Dubai, UAE.

Design Intern

Sep. 2018 - Feb. 2019

During the internship program I worked with the creative and marketing team on various internal projects and campaigns that include illustration, graphic design, and branding. I was able to get hands on experience in Icon Design as well as UI/UX Design. I also did visual research to propose cultural insights relating to our region, and included it within the design strategy.

Due to Apple confidentiality, I am unable to showcase the work through my website or by email, however during an interview session I am more than happy to share and discuss the various projects i worked on.

Jumeira University Dubai, UAE

Freelance Designer

July. 2018 - Sep. 2018

I supervised social media visual production, proofread post content, and approved the visuals selected for the posts before publication. I also project managed the NAJAH and EXPO stand exhibition production. I prepared design briefs and managed contractor queries. I conducted factory site visits with the contractor and selected materials. I also prepared audio visuals and artwork content for both exhibition stands.

Total Beauty Network Melbourne, Australia.

Graphic Design Intern

Jul. 2017 - Aug. 2017

During the internship program, I took in a different cultural perspective and gained experience of the workplace outside the Middle East. I got accepted in a 6 week program by “The Intern Group”, where i was able to live abroad on my own with a group of people from all around the world.

At Total Beauty Network, they produce and market beauty brands with a focus on healthy cosmetics. I worked hand in hand with the marketing and design team on photography production, video editing, product packaging, and electronic direct marketing (EDM’s). I also created social media content as well as collected data and feedback from their clients and customers. (click here for work)

American Institute of Graphic Arts Sharjah, UAE

Club Media Coordinator

Sep. 2017 - Jun. 2018

Club Media Coordinator of AIGA for the American University of Sharjah. Responsible for all graphic design for the club and its events, including: print, interactive and online.

Thowby Dubai, UAE.

Freelance Designer

Jan. 2017 - Nov. 2017

I created the branding for their start up company which is a boutique that sells signature abayas. They showcase classic abayas reflecting Dubais unique mingling of traditional customs and modern trends. I also helped in the creation of their website and building their social media platforms.

Featured in Slanted Publication Magazine Edition #32 Dubai, 2018

Shortlisted by Tashkeel Featured in Sikka Exhibition 2018

Selected for Australian Internship “The Intern Group” Alumni 2017

Dean’s List, 2016 - 2017 Merit Scholarship, 2014 - 2018

Emirates Environmental Group 2014 1st Place Public Speaking Competition

Injaz Junior Achievement Program Best Company of the Year Award 2013

“Noor Eid participated in a 6 week Internship programme with The Intern Groups Australian programme in July 2017. Noor Eid's placement was working as a Graphic Design Intern with one of the Intern Groups partner companies. Feedback obtained from Noor Eid's placement, describes her as a very committed member of the team with a keen willingness to learn. Noor Eid was also held in high regard for other attributes such as her punctuation, professionalism, attendance and reliability. Noor Eid consistently demonstrated similar traits in her interactions with The Intern Group team. She has an impressive portfolio containing examples of her work which formed part of her acceptance into the role. It was a pleasure to host her on the programme.”

- Debbie Quaile | Head of Partnerships at The Intern Group

“Noor is a professional young lady who took a big part in building the branding of thowby from scratch since the beginning of the business, which during she was a student at her third year at the university. Her academic study and perseverance put trust in accomplishing our aim for the brand, and the result was more than expected. Everything she designed for the brand had received great comments and to date I always receive high comments about the design of the logo. Noor’s strongest point is her natural understanding to the client’s need which enabled her to successfully do the job, not to mention her commitment and endless support that she does with passion and respect in spite her busy schedule at the university. Noor is now working with us as consultant for the brand and I wish her all the best with her endeavours.

- Houda Rahman | Founder of Thowby