PLAY
01 2017
02 Branding / Animation
03 Design Studio
04 Prof. Riem Ibrahim
During this project my direction was to reflect a fun, bright and playful feel into the brand identity of a Public Playground. I wanted to use one of the climbing games as a preference towards the idea because it includes a grid as well as distinct shapes and color.
I wanted to incorporate the title of “public playground” but decided to use only the four letters “play” in my composition. I wanted the letters to be three dimensional so that it could refer back to the physical feel of grabbing an object or the act of climbing.
I created a cover letters, business cards, envelopes, brand guidelines and an animation.
